If I'm not loving an experience I'm designing one.
As a passionate UX designer and UX strategist. I value product utility, simplicity, and beauty. My goal is to delight users with crafted experiences that seemingly work "like magic." Good design is humble: open-minded, collaborative, and informed by evidence. A good design process establishes a deep, personal empathy with users to discover their needs (and desires). This discovery informs design decisions and determines best product/market fit.